The"natural" claim on food labels does not necessarily mean that the food does not contain artificial ingredients or is pesticide-free. Rather, the "natural" claim is only defined on meat, poultry, and processed egg products (i.e., liquid eggs) and is regulated by the U.S. Department of Agriculture (USDA). In this instance, "natural" does mean free of artificial ingredients or chemical preservatives and is minimally processed. But the "natural" claim on most food products is not defined by the FDA. Any food that contains man-made or artificial ingredients in the ingredient list is not "natural" and the labeling is deceptive.
BOTTOM LINE: Always best to be skeptical when a food label contains words such as "natural", "healthy", "wholesome", or "nutritious". Take the food label claim with a grain of salt (no pun intended) and read the ingredients list and nutrition facts label to get the real story of how healthy and nutritious a food really is.
Brian Danley, CFT
"Motivation is what gets you started. Habit is what keeps you going."